​In the winter of 2014-2015, I re-visited my Swedish roots and partnered with Vitudden Kanotvarv (VKV) to redesign their website.

A beautiful screenshot of the VKV project.

Since 1925, VKV has hand-crafted the highest-quality kayaks, mainly for kayak enthusiasts and for hard-core kayakers.

Over the last few years, they noticed a trend towards younger families getting into kayaking as a way to connect with each other, and the beautiful outdoors Sweden has to offer.

  • Research   
  • Copywriting   
  • Design   
  • Development   
  • Responsive   
  • Expression Engine
Wireframes of some sections of the VKV site.

Together, we took a fresh look at how VKV positioned their products and messaging to develop a responsive website targeted towards today’s modern families who want to stay active and enjoy the outdoors. This involved taking a good look at the Scandinavian kayak industry, interviews with the owners about their experiences as well as analyzing their existing web analytics.

A screen shot showing VKV's 4 main kayak product lines.

Since the redesign, the site has experienced a significant uptick in traffic and an increase in online inquiries, and has reaffirmed VKV as Sweden’s leading kayak builder in the digital sphere.

I’m currently booking new work starting in April 2016. If you’re looking for a small website, interface design or User Experience work, we should talk.